What is your most important asset?
If you said your home or other material objects, you'd be wrong. Your most important asset is the ability to generate income.
That's the main basis for life insurance - to replace lost income. Your loved ones can then have an easier time paying for things like mortgage and living expenses, education, and one-time things like funeral expenses.
Your death will be hard enough on your loved ones without adding the additional worry of how they will survive without your lost income. Insure your love.